Chad Hurley: YouTube Needs to Improve Search – More Live Programming Coming Soon
The ratio between creators and viewers on YouTube is very heavily skewed towards viewers. the number of creators doesn’t make up more than just a few percent of all of YouTube’s users.
Challenges: better Search and Discoverability
According to Hurley, one of the biggest challenges for YouTube is to make videos more discoverable. YouTube needs to develop a better search experience, but the team is also thinking about recommendation technologies and adding more social networking features. currently YouTube leverages social services like Twitter and Facebook, but isn’t much of a social service itself. Hurley hopes that YouTube will be the place where users consumer videos, but isn’t necessarily interested in turning YouTube into a full-blown social destination.
Moderator Loic Le Meur asked Hurley how YouTube manages to filter content on the site and how the team decides what to take down. Hurley mostly sidestepped this question, though he did mention YouTube’s technology for finding copyrighted material.
Handful of Users make more than $1 Million per Year
Hurley noted that a handful of users on the site make more than $1 million per year from their videos on YouTube. the company wants to create more opportunities for publishers on the service, though Hurley didn’t go into details.
YouTube in the Living Room
Asked about YouTube on TV and in the living room, Hurley said that his vision is basically a “box, an Internet connection and pizza.” He did note, though, that all TV will move towards an on-demand model.
Image credit: @scobleizer and thanks to DutchCowGirlsfor letting us use the visualization of Hurley’s argument.
Chad Hurley: YouTube needs to Improve Search – More Live Programming Coming Soon
